10 ideas for CSR actions to implement in your company
CSR is a subject that must be embodied at all levels of the company. Management, operational teams, employees… In short, everyone. This can be done through different types of actions and topics. So, which topics to launch first? What ideas for actions to mobilize your employees? Which levers to activate for quick and concrete results? The CitizenWave team shares with you 10 CSR actions that are widely appreciated by our partners and clients. Pick the ones you think are the most adapted to your company.
Offer a centralized and optimized CSR tool
One of the challenges of CSR is to infuse an approach throughout the company.
How can this be done? There are several ways. Centralize information, train teams, provide the means to understand the issues, involve each employee, allow each to take action and embody the issues. Today, this is still an approach often taken by individuals and employees, based on personal convictions. This is a first step. It could go much further and have more impact.
A solution? The implementation of a collaborative CSR tool. This is an excellent way to capitalize on the actions already implemented, to spread the word, to make it easier to take action, to monitor things to go further. It is far from the old-fashioned image of simple philanthropy. It is no longer a question of simply compensating for a negative impact. The objective is to go further: to develop a positive impact.
The implementation of a collective strategy where each person can contribute is the basis of an effective CSR vision. And the CitizenWave tool is there for that.
> I want a demo of the l’CitizenWave collaborative CSR tool.
Choose a green energy supplier
The energy consumption of companies in France is colossal (heating of offices, ventilation of common spaces, lighting of factories, etc.). That of individuals is also key. Two levers on which you can have an impact, notably through an effective CSR approach.
The advantage of collaborative CSR: Share your commitments and the roadmap on energy consumption with your teams. Also take advantage of this opportunity to send them a list of ideas for actions and eco-gestures to implement to help you in the process.
Implement a waste management logic
In companies, a lot of waste is generated (coffee grounds, food scraps, paper cups, etc.). It is possible to put in place several initiatives to reduce this consumption. First of all, opt for a sorting system in your premises. Then, choose an alternative to disposable packaging. This is also an opportunity to have dishes with your company’s image. Finally, work with a partner for more complex issues (collection of coffee grounds, distribution of food scraps, etc.).
The plus of collaborative CSR: Explain your approach through the tool and allow your teams to understand the vision and get involved (feedback on what is implemented, idea box, ambassadors, conferences on the subject, etc.)
Organize a collection for a charity
CSR is a way to raise awareness of the impact that your employees can have both in the professional and personal environment. It can be interesting to set up collection events (clothes, toys, school supplies, etc.) at key moments of the year.
In other words? It is a way to embody your commitments and to allow your teams to get involved in a simple way.
The advantage of collaborative CSR: Thanks to a collaborative CSR tool, it is possible to encourage the commitment of your teams. Certain people can become ambassadors for the subjects that are important to them, organize collections, and relay information easily via the tool and the associated newsletter.
Encourage soft mobility
In France, 70% of trips between home and work are made by car. It is time-consuming, expensive and has a considerable ecological impact. Offer your employees programs to encourage them to switch to soft mobility (bicycle, public transport, carpooling, etc.). To facilitate the implementation, do not hesitate to rely on partners specialized in the subject.
The plus of collaborative CSR: It is for example possible to relay via this type of tool the organization of events and meetings on the subject of soft mobility, equipment tests, information on the Sustainable Mobility Package set up by the company.
Form a committee of ambassadors within the company
To be effective, CSR must reflect all company employees. The solution? Create a committee of ambassadors. How do you do it? A call for candidates, employees who sign up, a careful selection with the aim of having a good representation of the whole company (management, operational, management, old and new employees, women and men, etc.). This committee will be able to support the company’s CSR projects, raise awareness and accompany employees in the various processes.
The advantage of collaborative CSR: It makes it easy to identify the ambassadors of the different subjects through a detailed profile system. Employees can thus identify the right contacts, follow the people who interest them, and initiate exchanges and projects.
Make your employees aware of environmental issues
CSR is often perceived as unclear or even complex by employees.
And for good reason, it touches on a vast number of subjects and themes (global warming, collapse of biodiversity, waste, etc.). To help your teams understand the issues at stake, there is nothing better than training sessions, workshops and conferences. Organize interventions as soon as you have the opportunity and propose them to your teams. Opt for fun and interactive formats. It is also an opportunity to create moments of sharing and positive and inspiring exchanges between people.
The plus of collaborative CSR: It is possible to relay news and events related to environmental issues, to share for example good news or progress on the subject, to transmit documents for those who want to learn more about the subject.
Choose to telecommute whenever possible
As we mentioned earlier, commuting has a considerable impact. Beyond the ecological aspect, it also implies many constraints for the employees (time, stress, etc…). The implementation of a policy in favor of telecommuting can be a very positive signal for your teams, for their well-being. It is also a step fully integrated in a CSR approach.
Get involved in causes
Every little bit counts. To embody this vision, two measures are particularly appreciated and often implemented in companies:
- The 1% For The Planet collective: This is about joining this world-renowned collective. It is the company here that sets the example and donates 1% of its turnover to humanitarian causes. A way to take action and embody its values.
Rounding off salaries: The idea here is to involve the teams and to offer them the opportunity to make a micro donation to an association, directly deducted from their monthly salary. To ensure that the approach is accepted, conduct a survey beforehand. - The advantage of collaborative CSR: You can create dedicated sections with all the news related to the causes supported, answer the most frequent questions from employees, set up games or interactive systems, and allow your teams to vote for the next cause to support.
Define a responsible purchasing charter
Surround yourself with the right people. This includes your suppliers. It would be a pity to implement many positive measures and have all your efforts wasted because your suppliers and partners have not taken similar steps. To avoid this type of problem, define a supplier charter with your purchasing department. By involving the supply chain, you also show that all the company’s departments can contribute to the construction of your CSR vision.
The advantage of collaborative CSR: The tool allows you to make this famous charter accessible to all the employees concerned. It allows them to consult it as soon as they need it, to transmit it, to propose improvements.
FAQ : CSR actions in companies
What CSR actions should be implemented?
A vast question. There are thousands of actions to implement. Employee training, telecommuting policy, partnership with a green energy supplier, waste sorting… Each company is free to choose the actions it wants and can implement. Favour things that can be activated quickly at first. Then start the work for the more important and long term subjects.
What are the CSR topics?
CSR is based on the ISO 26000 standard (which defines social responsibility) and the 17 Sustainable Development Goals (specified by the UN). Then, it is declined through thousands of actions and in general 5 main themes: environmental, social, economic, governance, territory.
How to develop a CSR action plan?
Good question! And it’s simpler than it seems. 5 steps :
- Create an impact committee.
- Take stock of the strategy and actions already in place
- Define a roadmap and clear objectives
- Manage the strategy on a daily basis with an efficient tool
- Analyze performance and adjust actions to reach your objectives
How to improve the CSR of a company?
It depends on each company, on the level of involvement, on the means engaged. Contact our teams to analyze the subject together and see how we can help you.
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